This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way.00:00 - Introduction and Background10:39 - The On Purpose Journey and Release15:47 - Meeting and Starting as a Couple26:23 - Signing a Publishing Deal and Sync Placements30:11 - Separating Covers and Originals42:52 - The Success of 'On Purpose'49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams1:13:20 - Challenges and Scams in Revenue CollectionSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ni/Co:Website: https://nicomusicofficial.com/Instagram: https://www.instagram.com/ni.co_officialTikTok: https://www.tiktok.com/@ni.co_officialSpotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnrEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.