This Startup Is Saving Women’s Lives | Beyond Pink | Ep - 02

In this episode, Sangi Mall sits down with Alpana Parida, CEO and Founder of Tiivra Ventures, the company behind Tiivra and Tvarra Helmets. From building a brand in an unconventional industry to redefining how women participate in mobility and entrepreneurship, Alpana shares her remarkable journey of resilience, reinvention, and conviction.The conversation explores Alpana’s decision to pause her corporate career for motherhood and the challenges of returning to the workforce after a long break. She reflects on parenting, societal expectations placed on women, and how confidence can be rebuilt even after years away from professional life. Alpana also discusses her entrepreneurial journey—spotting a massive opportunity in India’s underserved women’s helmet market and building a brand that blends safety, design, and identity.Alpana talks about working with brand ambassadors like MS Dhoni and Jemimah Rodrigues, her philosophy on leadership, and why entrepreneurship requires embracing discomfort and uncertainty. She also shares insights on gender dynamics in business, the importance of partner support, and how women can rediscover their ambitions at any stage of life.This episode is a powerful conversation about reinvention, entrepreneurship, motherhood, and the courage to build something meaningful despite societal expectations.If you enjoyed this conversation, don’t forget to like, and share.Beyond Pink is a podcast about women who are living a new way of life in India.Hosted by Sangi Mall, a Mumbai-based novelist and publisher, Beyond Pink explores women entrepreneurs, work-life balance, navigating patriarchy, modern Indian womanhood, and breaking traditional barriers. Each episode dives into real conversations about ambition, boardroom challenges, family dynamics, financial independence, and redefining success on your own terms.If you're interested in women-led leadership journeys, Indian business stories, advice for women, and honest discussions about identity — this channel is for you.New episodes every week! Subscribe and join the conversation.#beyondpink #womeninbusiness #entrepreneurship