This Stupid Simple SEO Strategy Is Making Us Millions episode artwork

EPISODE · Dec 4, 2025 · 6 MIN

This Stupid Simple SEO Strategy Is Making Us Millions

from Leveling Up with Eric Siu · host Eric Siu

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly. Key takeaways: • Clear H1 plus direct answer boosts AI citations • Short, scannable openings help LLMs extract answers • Optimizing top pages creates a compounding authority flywheel Chapters: 00:00 AI citations overview 00:20 Why clicks are declining 00:45 New game gets cited by AI 01:15 Why most pages fail 01:45 Clear H1 and fast answers 02:20 CNBC style bullet points 03:10 How to optimize pages 04:00 Tools and workflows 05:10 Business impact 06:00 Final strategy summary How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly. Key takeaways: • Clear H1 plus direct answer boosts AI citations • Short, scannable openings help LLMs extract answers • Optimizing top pages creates a compounding authority flywheel Chapters: 00:00 AI citations overview 00:20 Why clicks are declining 00:45 New game gets cited by AI 01:15 Why most pages fail 01:45 Clear H1 and fast answers 02:20 CNBC style bullet points 03:10 How to optimize pages 04:00 Tools and workflows 05:10 Business impact 06:00 Final strategy summary How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

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This Stupid Simple SEO Strategy Is Making Us Millions

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This episode was published on December 4, 2025.

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👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews,...

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