This Sucks! - And It Works! [E032] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundIn this episode, our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to discuss a simple but often uncomfortable topic among practitioners of change.The slogan:  “This Sucks - and it Works!”Craig was inspired to discuss this topic with Brandon after reading a post about slogans that don’t really work well - and the phrase above was suggested as an alternative to some others.This stood out, because Craig has literally stood in a room with Brandon as Brandon spoke nearly that exact phrase to a group of tire specialists.Brandon has a background in the automotive industry, in software, and rather significantly, the Marine Corp.  The latter component is a thing which makes Brandon uniquely effective when coaching and onboarding in his role at Autoflow, and in other endeavors Brandon is engaged in.Listeners will appreciate hearing Brandon's stories, hard earned wisdom and will find a pragmatic approach to learning that emphasises acknowledging that changes are tough, but embracing the suck is the way to get through.Additional insights:The three ways of learning according to Brandon’s instructor in the Marine Corp1.)  Pain2.)  Repetition3.)  The repetition of painWe appreciate Brandon's service and the sacrifices he’s made in service to our country. We know our listeners will too.Reach out with any questions to [email protected] can also thank Brandon directly here:  [email protected] Word of the Day: ArduousAdjectiveinvolving or requiring strenuous effort; difficult and tiring"an arduous journey"Watch Full Video EpisodeThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/