EPISODE · Apr 24, 2026 · 42 MIN
This VA Niche Can Earn You 40K/Month (Here’s How) ft. Roi Caturla
from From Kayod to Keyboard by VA Masters · host VA Masters
In this episode, we sit down with Roi Caturla, a seasoned Digital Marketer and Virtual Assistant with over 6 years of experience in freelancing, social media, and remote work.Roi’s journey didn’t start with perfect conditions. It started with curiosity, a corporate job, and the desire to explore better opportunities online. In 2020, he landed his first freelancing client while still working in a digital agency, eventually transitioning into full-time remote work through social media marketing, SEO, and digital consulting.What began as experimentation turned into a career shift, a passion for teaching, and eventually building a freelancing community that helps aspiring VAs learn how to land clients and grow online careers.Today, Roi is not only a freelancer but also a community builder, mentor, and creator of weekly webinars focused on resume building, portfolio creation, client positioning, and using AI tools to stay competitive in the VA space.In this episode of From Kayod to Keyboard, Roi shares his full journey, from commuting life in corporate, to building his first client roster, to helping others break into freelancing through practical, real-world strategies.In this episode you'll learn:✅ How Roi transitioned from corporate agency work to freelancing in 2020✅ The real experience of landing your first VA client with no perfect setup✅ Why social media marketing and digital marketing skills are still in high demand✅ The essential skills every beginner VA should focus on (without overwhelm)✅ How AI tools like ChatGPT, Claude, and Perplexity are changing the VA industry✅ Realistic income expectations for part-time and full-time Virtual Assistants✅ Common mistakes beginners make when trying to enter freelancing✅ How to properly position yourself to land your first international client.
What this episode covers
In this episode, we sit down with Roi Caturla, a seasoned Digital Marketer and Virtual Assistant with over 6 years of experience in freelancing, social media, and remote work.Roi’s journey didn’t start with perfect conditions. It started with curiosity, a corporate job, and the desire to explore better opportunities online. In 2020, he landed his first freelancing client while still working in a digital agency, eventually transitioning into full-time remote work through social media marketing, SEO, and digital consulting.What began as experimentation turned into a career shift, a passion for teaching, and eventually building a freelancing community that helps aspiring VAs learn how to land clients and grow online careers.Today, Roi is not only a freelancer but also a community builder, mentor, and creator of weekly webinars focused on resume building, portfolio creation, client positioning, and using AI tools to stay competitive in the VA space.In this episode of From Kayod to Keyboard, Roi shares his full journey, from commuting life in corporate, to building his first client roster, to helping others break into freelancing through practical, real-world strategies.In this episode you'll learn:✅ How Roi transitioned from corporate agency work to freelancing in 2020✅ The real experience of landing your first VA client with no perfect setup✅ Why social media marketing and digital marketing skills are still in high demand✅ The essential skills every beginner VA should focus on (without overwhelm)✅ How AI tools like ChatGPT, Claude, and Perplexity are changing the VA industry✅ Realistic income expectations for part-time and full-time Virtual Assistants✅ Common mistakes beginners make when trying to enter freelancing✅ How to properly position yourself to land your first international client.
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This VA Niche Can Earn You 40K/Month (Here’s How) ft. Roi Caturla
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