This Viral Sunscreen Explains The Future of Search

Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta Canga Roza and Dr Pete, and it became a live case study in how search actually works.This executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:Why Charlie's post about Beauty of Joson's SPF took off, and what the comments reveal about dark traffic and attributionHow TikTok virality, PR placements in The Guardian, and Reddit threads shape what AI platforms end up recommendingWhy customer search journeys are wildly different lengths, from five minutes to six weeksWhat a search everywhere mindset actually means for your brandSearch isn't linear anymore. Brands need to think about their narrative across every platform their customers use, not just their own website.Read the post: https://lnkd.in/p/eDXrGcGSFuture-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/Get the show notes:https://exposureninja.com/podcast/customer-search-journey/Listen to this episode next:Google I/O 2026: The 5 Updates Every Marketer Needs To Know https://open.spotify.com/episode/2v6NRi9ZBzsBwhb02cQRmJ?si=wTKMEgsWRe6o56AQHFKLOw