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EPISODE · Sep 26, 2025 · 10 MIN

This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

from Knowledge at Wharton

Cait Lamberton, Wharton School Vice Dean and Professor of Marketing, explains how businesses can balance enthusiasm for new technologies, such as AI, with historical lessons, market fundamentals, and strategic analysis to identify sustainable innovation and avoid costly missteps. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Sep 26, 2025

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This Week In Business: Balancing Optimism and Caution in Innovation and Business Strategy

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