This week's guest, Mary Coppola, Marcom for The United Fresh Produce Association

This week we chat with Mary Coppola, who is the Senior Director of Marketing Communications for United Fresh Produce Association. Produce is having a hey day with more products out to market, more models around food services and food delivery and more challenges in getting your product heard in this disruptive time. Mary will take us through some of the newest trends in Produce as well as share with us strategies for BrandStorm™, an annual produce marketing event created to advance the marketing acumen of fresh produce brands. Mary will also share how she's helping to connect and serve members and constituents of the Association. Check out a 'fresh' approach to marketing for a hot business category with Mary Coppola, Senior Director of Marketing Communications for United Fresh Produce Association, on the Tech Cat Show.