Thomas Euler | Storytelling is the Future of Gravel | The Stable Cyclist EMERGENCY Podcast

What this episode covers

In this emergency episode of The Stable Cyclist Podcast, we dive deep into the power of storytelling with Germany’s gravel media mastermind Thomas Euler. Known for his work on the Aut-Said Gravel and Gracing podcasts alongside Paul Voss, his writing on the Gravel Stack Substack, and published feature in Escape Collective, Thomas brings a unique media-savvy lens to the world of gravel cycling. We explore why storytelling is the key to growing this beautiful sport, how his experience working in media strategy for NBA teams informs his approach, and what gravel can learn from other sports to build a sustainable future. Whether you're a racer, fan, or creative in the gravel scene, this conversation unpacks the systems, stories, and shifts that can take gravel to the next level. Support JP's next big cycling/mental health project : https://igg.me/at/lKG7bQK7eJc/x/33398252#/ Read Thomas' Escape Collective piece here: https://escapecollective.com/heres-why-pro-gravel-racing-is-the-future-of-bike-racing/ Follow Thomas on Instagram for more content: @cookxride Follow JP on Instagram for more content: @thestablecyclist If you’d like to ask JP a question for an upcoming Ask JP Anything episode, send him a DM on instagram @thestablecyclist or send an email to [email protected] The companies supporting JP and this channel: Maplelag Resort - https://www.maplelag.com/ Wark's Cycling Services - https://www.warkscyclingservices.com/ Flow Formulas - https://flowformulas.com/discount/JOHNPETER15 Wahoo Fitness - https://www.wahoofitness.com Dawn to Dusk - https://www.https://dawntodusk.bike/ Owl City Cycles - https://www.owlcitycycles.com The Black Bibs - https://www.theblackbibs.com Ignition Coach Co. - https://www.ignitioncoachco.com/ Mental Health Advocacy - Go4Graham - https://www.go4graham.org/Resources: 988 Lifeline: https://988lifeline.org/ International Bipolar Foundation: https://ibpf.org/ National Association for Mental Illness: https://www.nami.org/ #thestablecyclist #GravelCycling #ThomasEuler #GravelStack #CyclingPodcast #StorytellingInSport #EscapeCollective #AutSaidPodcast

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