Thomas Grinnan talks turning Sustainability to ROI, Pivoting & Customer Profiles

What happens when a sustainability company stops selling the mission—and starts selling real results?Thomas Grinnan, CEO of Data Company One, shares how his team transformed their business by connecting purpose to profit.In this episode, we dive into:✅ Why apps alone don’t change behavior—and what does✅ How to build a value proposition that actually leads to ROI✅ The real reason many sustainability sales fall flat✅ Fast feedback loops, lean product pivots, and CEO lessons in the trenches✅ How to qualify the right customers and stop chasing the wrong onesWhether you’re building a climate tech startup, scaling a purpose-driven business, or trying to sell sustainability in a tough market—this one’s full of lessons you can use right away.🎧 Follow The Plucky Bamboo Podcast for more conversations with the leaders shaping the future of sustainable business.