Thomas Kolster! - "Screw your purpose"

Thomas Kolster inspire leaders around the world on the importance of branding and not to put your purpose first. Hear our interview of the Danish marketing guru in this podcast episode.Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional counting more than 18 years he’s advised Fortune 500 companies, small start-ups, governments, agencies to non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift in advertising for the better. He’s also the author of two books “Goodvertising” (2012) and “The hero Trap” (2020). As a globally recognized keynote speaker he’s inspired audiences in more than 70 countries at events like TEDx, SXSW, DAD & Sustainable Brands. He’s a columnist for the Guardian, Adweek, The Drum and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he’s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas’ belief is simple: Change begins with you!https://thomaskolster.com Programleder: Jan Villard Sponsor: Minnesota Agency  https://minnesota.no