Thought Fortunes Podcast ep 025: Turning Books Into Theatrical Audiobooks That Inform & Entertain with Michael Houlihan & Bonnie Harvey

BARS from this episode: - how Barefoot wine got started by buying up debt for wine and bottling - why "The Barefoot Spirit" is acknowledged for its business principles - how their 'guiding principles for success' got into 50 schools of entrepreneurship across the country - why the marketplace and a method to distribution is key to getting started - why monetizing brand equity is the most important piece to business longevity - why you should prepare for acquisition from the beginning - a secret strategy for finding your business goals for guaranteed success - how turning your book into a theatrical audiobook is a more effective way of teaching complex ideas - why "earbuds" are the tool of choice for Millennials and how to leverage this trend - the best way for company founders to turn their stories and biography into consumable audio stories - how to overcome 'corporate constipation' between divisions using the company story - how your book can be used an example of your business model to inform prospects before they buy - why experiential learning is the most impactful form of teaching and how to do it - how your book becomes a promotional tool for landing speaking engagements and speaking engagements become promotional tools for the book - why articles should be a part of your book's promo strategy - PUT YOURSELF IN THE OTHER GUY'S SHOES - WE ALL HAVE BLINDERS ON Books mentioned: Practical Spirituality by John Randolph Price  Think and Grow Rich by Napoleon Hill  Fav quote: "Whether you think you can, or you think you can't – you're right." - Henry Ford Links mentioned: thebarefootspirit.com/freechapter barefootaudiobook.com thebarefootspirit.com Do you have questions or comments? Email them to [email protected]  If you want to turn your ideas into a branded book that books more speaking engagements and generates more leads, head over to thoughfortunepress.com/4brains to grab a copy of the 4 Brains Template and map out your book. It's so easy, you'll wonder why everyone hasn't written a book. That's thoughtfortunepress.com/4brains. And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #thoughfortunespodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.