Thought Leadership: A World of Experience

Welcome to the launch of the Future of Customer Engagement and Experience Podcast, a new avenue in helping you on your journey to becoming a more customer focused business or professional. The fact is, there’s conversations happening every day from conference rooms on the 64th floor, to video calls where the same three people keep talking over each other, about how to put customers at the center of the business and we want to bring those conversations to you. In our first episode, we discuss why thought leadership is so important in customer experience, and how it can be used effectively. As organizations continue to work towards placing customers at the center of the action and providing world-class experiences that leave them telling everyone who will listen, doing this effectively can seem like a tall task, so naturally they look for where to start. That’s where accurate and insightful thought leadership becomes so important. Paul Greenberg, managing principal of the 56 Group LLC and author of "CRM at the Speed of Light" joins us to provide insight on what effective thought leadership looks like, and why it's so important when it comes to customer experience. Presented by The Future of Customer Engagement and Experience, providing thought leadership and analysis on topics both consumer-facing and business-to-business, from sales, marketing, customer experience, data management, and more.