Thought Leadership & Becoming the "Go To" Resource

Hello everyone! It's episode 34. I'm excited about this episode and my guest this week.  With everyone working from home and spending their days online, capturing the attention of your clients – or more importantly, your future clients – is more challenging than ever. With marketing emails staying unopened and search engine ads being ignored, how can a growing ISV make a name for itself in a crowded, noisy space? The answer is deceptively simple, yet tough to achieve: you must deliver value and insight from the very first interaction. In this episode, we catch up with Danica Weappa from Greenshades Software and learn how this 20+ year-old brand stays connected with its 3500+ customers and keeps attracting new customers to their cloud-based Payroll and HR platform. 1. How do you distinguish yourself from competitors? What types of marketing tactics do you deploy? 2. How do your marketing team and your sales team stay in synch? What best practices have you worked out to keep everyone on the same page? 3. What metrics do you monitor and how do you use that data to continually improve your marketing efforts? 4. What advice would you give to ISV marketers to keep their brand top-of-mind for clients? Follow Greenshades on LinkedIn Follow me on LinkedIn Download The ISV Guide to Grow Your Audience. Microsoft Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website with usage statistics, session replays, and heatmaps. https://clarity.microsoft.com/