Thought Leadership as a Service": How to Maximise CLV with Clever Content

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.In this episode, you’ll discover:How to transform client listening into content goldWhy good content is all about value over volume (no shouting necessary) How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)A peek behind the ‘hat ‘do more with less’ curtain within global organisationsHow AI has evolved into a stellar sparring partner for human-led thought leadershipTune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.