Thought Leadership That Works: Turning Your Book Into Opportunity with Laurinda Calongne

Most authors think the book is the goal. In reality, it’s the starting point.In this episode, healthcare executive and clinician Laurinda Calongne shares how she turned her book Still Standing: Leading Well-Being in Crisis into a platform for real influence—opening doors to speaking, consulting, and leadership conversations.Grounded in her experience leading through Hurricane Katrina, a decade of major storms, and the COVID-19 pandemic, Laurinda brings hard-earned credibility to the idea of thought leadership. But what makes this conversation different is the practical path she lays out for turning expertise into opportunity.We get into the mechanics of nonfiction book marketing that actually reaches decision-makers: how to build a small group of champions who amplify your message, why LinkedIn is often the highest-leverage platform for thought leaders, how to tap into alumni networks and local press, and how to land podcast interviews that expand your reach.Most importantly, Laurinda breaks down how a book evolves into something much bigger—keynotes, workshops, consulting engagements, and executive coaching—so your ideas don’t just live on the page, but in the rooms where decisions are made.If you’re writing (or have written) a nonfiction book and want it to create real opportunities—not just sales—this episode gives you a clear, practical roadmap.Subscribe to our YouTube ChannelFollow us on Instagram and FacebookLearn more about Launch My Book