Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out

What do you do when everyone is posting… but almost nobody is actually saying anything real?You stop chasing templates, ignore the algorithm panic, and stand the f*ck out.In this episode of Haamucast, Edward sits down with Louis Grenier, founder of Stand the Fuck Out and creator of Everyone Hates Marketers, to unpack what founder-led content really looks like when it’s driven by conviction and raw authenticity.From killing one of the most respected marketing podcasts ever made to betting big on a YouTube format that’s deliberately hard to copy, Louis shares how personal brand, radical honesty, and real human connection compound long after tactics expire.You’ll hear:👻 How Louis built his entire business off his personal brand — without money, privilege, or borrowed audiences👻 Why Everyone Hates Marketers worked so well… and why Louis chose to shut it down at its peak👻 The real reason most founder-led content fails on LinkedIn (hint: it smells like obligation, not belief)👻 Why “post for yourself first” beats audience research for founder brands, especially in an AI-flooded internet👻 Louis’ contrarian LinkedIn playbook: why conversations, DMs, and generosity outperform posting more content👻 The YouTube opportunity nobody in B2B is actually taking and why Louis is going all-in on an in-person, unreplicable formatBonus: Louis’ core belief that what you choose not to do matters more than any channel strategy and how founders can build visibility without burning out or becoming content machines.If you’re building a founder-led brand and feel stuck between “playing the game” and saying something you actually believe, this episode is a sharp reminder that the fastest way to grow is still the hardest: be real, be specific, and stand the f*ck out.