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Feb 3, 2026 9 min

Thoughts on dynamic pricing at stores

from Core Philosophies and Rants (Louis Rossmann) Hosted by Louis Rossmann

The video recounts an experience Rossmann had with dynamic pricing at a bodega in New York City. He met his accountant at a deli and noticed flat-screen TVs displaying prices. When the accountant asked the deli owner to change the prices using a remote, the prices doubled, demonstrating a system where prices varied based on the clientele. Tourists, conditioned to expect high prices in Manhattan, were charged more than local workers. This practice was described as an early form of dynamic pricing, where prices are adjusted based on perceived customer wealth or willingness to pay. (I am not affiliated with Louis Rossmann) Original Video: https://youtu.be/Tk387kD9Cy4?si=o4RSSYIfSd_KR5pw

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