Thoughts that Count

Looking to buy someone the perfect gift? Science backs the well-aged saying, "It's the thought that counts." However, the problem is that we it comes to buying gifts, the thought is that the more we spend, the more it counts. Akin and Dan break down a study that finds givers and receivers are just as happy when less money is spent. - Research Paper: 'Money Can't Buy Love: Asymmetric Beliefs about Gift Price and Feelings of Appreciation' by Francis Flynn and Gabrielle Adams