Threads and tea: new takes on Japanese tradition with Ichijiku and Ito En episode artwork

EPISODE · Apr 29, 2026 · 27 MIN

Threads and tea: new takes on Japanese tradition with Ichijiku and Ito En

from The Entrepreneurs · host Monocle

Founder Aaron Benjamin shares how his Tokyo-based luxury fashion brand Ichijiku grew out of a collection of gifted kimonos and has since evolved into what he describes as more of an art gallery than a traditional label. Plus: executive advisor and tea ambassador, Rona Tison, on Ito En’s global expansion. See omnystudio.com/listener for privacy information.

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Threads and tea: new takes on Japanese tradition with Ichijiku and Ito En

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Founder Aaron Benjamin shares how his Tokyo-based luxury fashion brand Ichijiku grew out of a collection of gifted kimonos and has since evolved into what he describes as more of an art gallery than a traditional label. Plus: executive advisor and...

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