Threads: The Meta Record-Breaker Taking on Twitter

Out of left field on July 3rd, Threads appeared on the Apple App Store with a shockingly-soon release date of July 6th. Within a week of the launch, Threads had over 100 MILLION active users on the platform thanks to one of the most impressive organic campaigns ever undertaken in the social media age. The Elon vs Zuck war has officially begun! Caleb and Dakota talk through the insane launch campaign of Threads, how Zuckerberg managed to draw first blood in his battle with Elon Musk, what Meta needs to do to ensure user retention, what advertisers can expect (or at least hope for), and whether Threads truly is a worthy successor to Twitter's text-based throne.If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!Check out our free Facebook group and learn more about how to turn ads into profit.If you have a moment, please rate and share