Threads v Twitter – Sports’ over reliance on social media

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by sports content marketing specialist Sean Verity. The trio discuss the new Threads platform and whether or not it can actually challenge Twitter, as well as discussing the misplaced value of vanity engagement metrics. Talking points: What is Threads? (7:05) Should video content be the heart of your social media strategy? - (14:30) How should sports properties organise their digital teams?- (17:55) Can we place any real value on social media engagement metrics? - (22:24) Are sports too reliant on social platforms? - (29:30) What is social media’s role in helping achieve revenue KPIs? - (42:04)