Three brands, three GTM motions, one playbook: Inside Unbounce's multi-brand paid media strategy -- with Unbounce's Alexa Tsongranis

Running a paid media strategy for one brand is tough. Running it for three—with entirely different go-to-market motions—is a whole new level of complexity. In this special internal spotlight episode of Closing Time, Val Riley sits down with Unbounce's Senior Manager of Digital Marketing, Alexa Tsongranis, to unpack how her team of one built a unified playbook for scaling paid media across Unbounce, Insightly, and LeadsRx. From shared infrastructure and flexible frameworks to unified measurement and data-driven decision-making, Alexa shares how operational clarity and focus help her run three distinct paid programs—without reinventing the wheel each time. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Explore Unbounce go-to-market solutions: https://unbounce.com/go-to-market-solutions/   Connect With:  • Alexa Tsongranis: LinkedIn • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website