Three Drivers of YouTube Viewership: Subscribers, Search, and Sharing

This episode explains the difference between owned, paid, and earned (organic) media as well as the three drivers of YouTube viewership: subscribers, search, and sharing. We offer suggestions to increase views from each component and recommend ways to leverage all three pillars for a comprehensive audience growth strategy. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.