Three Farm Daughters: Cultivating Community and Innovation in the Pasta Aisle

Send us Fan MailThis week on the podcast, Venessa interviews Mollie Ficocello, Co-Founder of 3 Farm Daughters, a North Dakota, Red River Valley farm family pasta brand founded by three sisters who returned to the farm after careers in marketing/finance, law, and beauty. They created a clean-label, high-fiber pasta after noticing their high-fiber wheat was going only into commodity markets, and they built the brand with a standout farm pink/peach box, minimal ingredients (wheat flour and durum semolina), and a farm-to-table story. After self-distributing to local retailers, learning packaging and shelf-fit lessons, and moving production back to North Dakota, Whole Foods became their first major retail partner; they now sell online and through retailers including Whole Foods, Meijer, Central Market, United, and select Target placements. Mollie discusses juggling motherhood and business, advice to “launch before you’re ready,” and plans to expand beyond pasta into other pantry staples from their farm. Venessa closes by emphasizing AgTalk’s focus on guests’ stories, women’s growing role in agriculture, faith and “being the light. Learn more about 3 Farm Daughters pasta here: https://3farmdaughters.com/Support the showThank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agriculture. " Your Story Matters." We love recognizing our women in this industry! Go to www.agwomenconnect.com to find out a little more about us, and how you can connect with other women in agriculture! Want to be a speaker? You can reach us at [email protected] our Facebook Group | Connect With us on Instagram | Join Ag Women Connect