Three Founders, Two Truths, One Lie: The Future You Didn't See Coming episode artwork

EPISODE · Sep 17, 2025 · 49 MIN

Three Founders, Two Truths, One Lie: The Future You Didn't See Coming

from Founders in Focus

Meet the innovators behind Pointer Health, ChemCode, and Green-On—three startups currently involved in the Plug and Play AgTech and Animal Health accelerator program based out of Topeka, Kan. Anna Agnello of Pointer Health is building an AI platform that predicts over 170 diseases in dogs with 96% accuracy; Selçuk Uğurlu of ChemCode makes lab-quality mycotoxin testing as simple as brewing coffee; and Annette Graneli of Green-On is bypassing agriculture completely by making fats and oils from electricity, water, and CO2. From predicting disease in dogs to detecting toxins in food to creating sustainable ingredients from thin air, these founders are turning science fiction into commercial reality, using breakthrough technology to solve problems that affect millions of lives, both human and animal. Helpful Links🔸 Learn more about each of the three startups featured in this episode:Pointer Health 🐕 https://pointerhealth.com/ChemCode 🧪 https://chemcode.com.tr/en/home/Green-On 🌱 https://www.green-on.se/🤝 Connect with Selçuk Uğurlu and Annette Graneli on LinkedIn.🎧 Hear more about the Plug and Play global ecosystem from Founder Saeed Amidi and the Plug and Play Topeka team in this episode of Barking Mad: https://bsmpartners.net/barking-mad-podcast/from-seed-to-success-how-saeed-amidi-built-an-entrepreneurial-engine-in-silicon-valley🌐 Learn more about the Plug and Play AgTech and Animal Health accelerator: https://www.plugandplaytechcenter.com/locations/topekaShow Notes00:18 – Welcome back to Season Two!01:13 – Introducing our three founders and their startups02:02 – Meet Anna Agnello of Pointer Health06:49 – How Pointer Health works for pets and vets10:06 – Building out the data with high accuracy12:26 – Using data to support vets’ recommendations14:59 – How to support Pointer Health16:32 – Meet Selçuk Uğurlu of ChemCode23:18 – Making mycotoxin detection accessible across the food chain29:39 – Selçuk’s advice for other biotech entrepreneurs31:06 – ChemCode’s priorities for support33:26 – Meet Annette Graneli of Green-On38:03 – Making food with water, CO2, and electricity39:25 – Commercially validating this “power-to-X” tech40:44 – Green-On’s primary target markets42:15 – How a sustainable food startup measures success44:23 – How Green-On has leverages Sweden’s startup ecosystem46:06 – Annette’s advice for other founders46:59 – How to support Green-On47:47 – Today’s key takeaways48:17 – Stay tuned for more startup stories!

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Three Founders, Two Truths, One Lie: The Future You Didn't See Coming

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