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Aug 26, 2011

Three Key Elements of the Ideal Core Message with Liz Lynch

from Entrepreneur Podcast Network

Three Key Elements of the Ideal Core Message with Liz Lynch | The Strategy Show 1. The ideal core message is clear. Get it down to a simple idea. The fewer words the better. 2. The ideal core message ideally should be unique. 3. The ideal core message is relevant. As founder of the Center for Networking Excellence, and a top networking strategist and speaker, "The Strategy Show host Liz Lynch has taught tens of thousands of professionals and entrepreneurs worldwide how to get 24/7 networking results WITHOUT the 24/7 effort. She's the author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2008) and has appeared in The New York Times, The Wall Street Journal, CNN, ABC News, Fox Business News, CNBC.com, Forbes.com and Businessweek.com. Liz holds an engineering degree from UC Berkeley and an MBA from Stanford University. Link: TheStrategyShow.com

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