Three Pillars of a Profitable Marketing Plan

Send us Fan MailIs it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.The framework:Strategy → Message → Media (in that order, always)Build each for three customer types: Today, Tomorrow, YesterdayIn this episode you’ll get:Today customers: How to win the finish line with Price, Speed, Hassle Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.Media that matches intent: Where buyers are right now Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.Media that compounds: Buy daily repetition with the same audience Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don’t happen by accident.Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that’s your leak.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a