Three Ways Facebook Chatbots Might Trip up Retailers

At its annual developer's conference, Facebook announced it would add Chat bots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger app. Retailers need to be aware that users cannot pay using a chat bot yet, although that functionality will likely be added soon. Currently, the bots function as search engines and are able to add interactivity but lack flexibility in regards to input. There is also the potential for bot overload - although the bots are user initiated for now, if chat bots take off, the possibility for as many bots as apps is very real, and sifting through them could become tiresome for users.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.