Three Ways To Get In Front Of Your Ideal Customers

Alright, let's break down the media game in a super digestible way. So, there are three types of media traffic: earned, owned, and paid. Imagine them like the three legs of a tripod; they all need to be strong for stability.Here's the deal: you can't just rely on one type. It's about harmony, like a tripod. Owned media is your home base—you own it. Earned media is like word-of-mouth on steroids, and paid media is your boost.But wait, there's a method to this madness. You need a home, like your website, and strategic ways to introduce it to people. Owned media is where they get to know you better. Earned media brings friends over, and paid media is like shouting from the rooftop to attract attention.Remember, it's all intentional. No accidental media magic here. Each leg of the tripod has a plan and can support your game, but only if you play it right. So, build your media tripod, my friend!Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!—If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.