EPISODE · May 3, 2026 · 13 MIN
Three Years of Virtual Blue and the Future of Virtual First Care at Blue Shield of California
from Becker’s Payer Issues Podcast · host Becker's Healthcare
In this episode, Tim Lieb, Senior Vice President of Commercial Markets at Blue Shield of California, discusses the three-year impact of Virtual Blue, including lower costs, reduced ER utilization, improved access to care, and how virtual first models are reshaping employer and individual health plans.
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Three Years of Virtual Blue and the Future of Virtual First Care at Blue Shield of California
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