Threepipe's Jim Hawker on the convergence of PR & SEO

Public relations and search engine optimisation should be natural bedfellows, yet few PR firms have actively invested in substantial SEO capabilities. One that has is Threepipe, which recently acquired an SEO firm in the UK. Threepipe CEO Jim Hawker joins the Echo Chamber to discuss why the deal makes sense for his agency, and also explores the broader difficulties of genuine digital integration, four years after Threepipe merged with Blowfish Digital. Show notes: Threepipe Makes SEO Play With Spot Digital Acquisition Future Proofing Your PR Business