Thrifty Ice Cream with Dani Rothenberg, CEO Part 1

“Thrifty® ice cream was launched in 1940 at a small factory in West Hollywood. Angelenos soon flocked to the flagship Thrifty Drug Store in downtown Los Angeles to sample ice cream from the soda fountain. The high-quality, small-batch ice cream even snagged awards from the L.A. County Fair. By the 1970s, Thrifty ice cream had attained cult status along the West Coast, with significant celebrity shoutouts.”“More than 86 years after its launch, Thrifty ice cream’s commitment to quality has never wavered. They still use the same recipe with fresh milk from local dairies. And when it comes to quality, no step is too much, like mixing in real fruit or freshly baked cookies. Even their Belgian chocolate is chipped from a locally mixed premium batch. To date, Thrifty ice cream ice cream has won over 1,600 gold medals in global dairy competitions.”With the bankruptcy and liquidation of Rite-Aid stores Thrifty Ice Cream came under new, motivated ownership about one-year ago. The new management (with food product experience) has embarked on an ambitious expansion and revitalization of the iconic, 86-year old premium brand, while keeping the original recipes and signature, flat-topped calendrical scoop style intact.Single-serve cups of 3 varieties of Thrifty Ice Cream (with a handy spoon under the lid) are available at all the Corner Market locations at Angel Stadium.The instantly recognizable Thrifty Ice Cream cylindrical scoop (formed from heavy-duty, industrial-grade stainless steel) is available via the Thrifty website.Thrifty Ice Cream’s CEO, Dani Rothenberg, joins us to give us the real scoop.