Thriva CTO: Tom Livesey

In this conversation, Kyriakos Eleftheriou is joined by Tom Livesey, CTO and co-founder of Thriva, who discusses the journey of his health tech company, which has transformed the way individuals monitor their health through innovative blood testing solutions. He shares insights on the challenges faced during the startup phase, the impact of COVID-19 on their operations, and the importance of consumer awareness in health diagnostics. Tom emphasizes the need for personalization in health insights and the role of technology in improving user experience. He also touches on the fundraising journey, navigating the NHS landscape, and the future of health tech.Chapters00:00 Intro02:44 Navigating the Challenges of Health Testing05:30 The Evolution of Thriva's Product Offering08:33 Fundraising Journey: From Startup to Success11:15 COVID-19: A Catalyst for Change14:11 The Future of Health Diagnostics16:53 Building a Sustainable Business Model19:29 Customer Acquisition and Marketing Strategies22:27 The Role of Technology in Health Monitoring24:56 The Impact of Consumer Awareness on Health27:32 The Next Decade: Predictions for Health Tech30:35 Addressing Consumer Anxiety in Health Testing33:15 The Importance of Personalization in Health Insights36:06 Navigating the NHS Landscape39:00 The Future of Home Testing and DiagnosticsFull podcast and writeup → Tom Livesey on going from a shed behind a hackle tree to 4M blood tests and powering the NHS