Thrive in 5 - Different Matters

from Thrive In Five · host Tom Adams

Your clients are looking for a way to distinguish you from your competitors in the marketplace. If they can’t create a meaningful distinction in their minds about what makes you different, they can only make comparisons based on price. Your job is to create meaningful differentiation. Its the difference between being a commodity and a monopoly. Check out my video to learn more.

Episode metadata supplied by the publisher feed · Published Feb 28, 2013

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