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Aug 28, 2013

Thrive in 5 - More Cheese Less Whiskers

from Thrive In Five Hosted by Tom Adams

Mice are often used in studies of human behavior. The reason? Mouse and human brains are driven by a basic instinct to avoid pain at all costs and seek pleasure. In today’s Thrive in 5 video, Tom helps you to see how your approach to your prospects can trigger the “whiskers”, or avoidance response, or “attraction”, the cheese response. A mouse has two instincts… avoid the cat or get the cheese. The question for you is this: Are you the whiskers or the cheese to your prospect?

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This episode was published on August 28, 2013.

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