Thriving in Midlife: Amy Dougherty on Empowering Women Through Menopause

In this episode of Founders Future, with host Natalie Borovska, Amy Dougherty (founder of Thriving in Midlife) discusses her transition into the coaching space and her mission to support women navigating the challenges of perimenopause and menopause. Based in Charlotte, North Carolina, Amy shares her journey of building a health and wellness brand while balancing a full-time career. The conversation explores the importance of "doing it scared," building credibility through authentic social media presence, and the technical side of launching group coaching cohorts and high-touch one-to-one programs. Natalie and Amy dive into the nuances of digital marketing, the shift from static Facebook ads to high-intent video content, and a roadmap for transitioning from a 9-to-5 to a sustainable $100K+ coaching business that provides both financial freedom and meaningful impact.