Through the Lens of an Entrepreneur: Trust, Innovation, and the Road to Growth - Episode 8

How can the ski industry adapt to attract new enthusiasts while maintaining tradition? In this episode, Chris Licata, President and CEO of Tecnica Group North America, shares insights from his journey through entrepreneurship and leading the winter industry. Join us as we explore strategic shifts, the importance of specialty retail, and building trust within the community. Chris emphasizes the need for a culture of innovation and genuine connections to inspire and grow the next generation of skiers. Tune in for a unique perspective that blends passion with strategic foresight. With special guest: Chris Licata, President and CEO, Tecnica Group North America Related Links: https://www.snowsports.org https://www.siainsideline.com https://www.tecnicagroup.com Hosted by: Kristin Carpenter and Nick Sargent