Through the lens of the matchmaker of B2B influencer marketing: Everyone is influential!

By now, you have probably heard of influencer marketing. But what exactly does that entail in the B2B context? And what are the success factors and pitfalls that brands need to be aware of? In this episode of One Vision, Theo and Bradley chat with Tim Williams, CEO of Onalytica, on how different organizations are engaging with influential experts and employee advocates from content creation and social engagement to events and sales conversion. In a world where social media is part of our daily lives and everyone is influential, how do we best leverage the tools that we have to create the maximum impact?One Vision Podcast is a fintech, banking, and AI podcast hosted by Theodora Lau (Founder, Unconventional Ventures; author of Banking on (Artificial) Intelligence). One Vision goes beyond the headlines on AI, agentic commerce, digital banking, financial inclusion, and the future of money — with founders, analysts, venture capitalists, technologists, and operators building the next chapter of financial services. New episodes weekly. Featured guests include leaders from Ant, bunq, J.D. Power, Forrester, IBM, Microsoft, Salesforce, SAS, SAP, and Wall Street Journal. Recognized in American Banker's Top 20 Most Influential Women in Fintech. Hosted on Acast. See acast.com/privacy for more information.