#Throwback: Generations on Deck feat. Steve Rifkind and Sons
from Father Hoods Hosted by DJ EFN, KGB and Manny Digital
The Father Hoods crew spins back with a legendary throwback, this time linking up with Steve Rifkind and his sons, Alex and RyRif, for the first-ever father-sons episode! They dive deep into growing up in hip hop royalty—Steve breaks down his early days in the game and how he built bridges with Wu-Tang Clan, while Alex shares how he juggled basketball and music, inspired by his dad’s grind. RyRif keeps it real about growing up with a busy, big-time dad and learning to navigate life in the spotlight. The conversation hits both heart and hustle: Steve reveals which son mirrors him and who’s the calm one, Alex spills why he pivoted from hoops to running his own label, and they talk the balance between business and family. Steve keeps it authentic, sharing how he never censored music around the kids, leading to hilarious throwback moments like Alex’s “Like A Pimp” memory. They also dive into relaunching Loud Music Group, RyRif’s impact on the project, and how lessons flowed both ways between father and sons. Oh, and RyRif’s single “Run It Up”? Funkmaster Flex already blessed it with bombs on debut. Real talk, family vibes, and hip hop legacy all in one episode. What You’ll Hear in This Episode: [00:01:45] Two Gens, One Hustle [00:08:50] Raised in the Streets & Beats [00:16:45] Always Got Your Back [00:22:55] Family First, Empire Second [00:34:58] Lessons Passed Down [00:41:15] Funkmaster Flex Certified Why Tune In: Fatherhood like you’ve never heard it! DJ EFN, Manny Digital, and KGB serve the highs, the lows, and the lessons with a rhythm that hits deep.
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