Throwback: Hijack the Back-to-School Hype

Back-to-school season is here, which means families are getting back into routines, schedules are filling up, and everyone is competing for their attention. So we’re bringing back an episode that couldn’t be more timely. In this throwback episode, Danielle shares five creative ways gym owners can take advantage of the back-to-school rush and turn it into more visibility and enrollments. She covers when to run your fall ads, how to time an open house, getting involved with local schools and back-to-school nights, simple events that bring new families through your doors, and ways to turn your current athletes into some of your best marketing. You don’t have to reinvent your marketing every fall. Sometimes it’s about showing up in the right places, at the right time, with an offer families actually notice. This episode originally aired previously, but the strategies are just as relevant today — and back-to-school season is the perfect time to put them to work.