Throwback: Niching and Connecting To Build Authority In The Marketplace with Aurora Mullett

In this throwback episode of the Power Women In Insurance, Aurora Mullett, the Agency Owner of Intrinsic Insurance Services, sits down with Teresa Kitchens to discuss how she got into insurance, how she niched, and how she pulls in her local network to bring value to the industry. In addition, she has a great message about learning from everyone, and being "gender blind" in seeking assistance in this industry. Episode Highlights: Aurora shares how she got into the insurance industry. (1:08) How does Aurora feel about the underwriting process? (6:24) Aurora explains how she narrowed down her niche. (10:46) Aurora tells us how she’s able to communicate with her target market. (11:11) Aurora shares some stories about the Haggerty niche. (12:09) How does Aurora make sure that her agency is well situated? (16:58) Aurora shares how she teaches new members about the culture inside their agency. (21:40) Aurora gives a piece of advice to those who are in the insurance industry. (30:14) Key Quotes: “The smallest niches are really the easiest to dominate because people look at it, and they're so revenue-based that they don't look at the bigger picture of it. They just go...I'm only going to make $50 off that. That's not worth my time. Instead of saying, well, that $50 can lead into this commercial account, and this high net worth account and everything else that it goes through.” - Aurora Mullet “It's really great to have Google reviews out there, and it does your ranking...But, I want to be very strategic about the way I do my reviews, so that they realize there's a lot of problems I can solve, instead of just...I’m a homeowners agent.” - Aurora Mullet “We’re an all-woman agency. So, I think that our mindset of taking care of others and being there to problem solve is a natural thing with women anyway, but it becomes very adaptable.” - Aurora Mullet Resources Mentioned: Aurora Mullet LinkedIn Intrinsic Insurance Services Contact Teresa Kitchens