Throwback Tuesday | Self-Confidence is Your Brand: Here's How to Build It

Self-Confidence Is Your Brand—Here's How to Build It.In this episode, we're talking about self-confidence. Not confidence in your product. Confidence in yourself.Because here's the truth: You are the brand. And self-confidence is how you sell it.**The Difference:**Product confidence means you know the product. You never have to say a word.Self-confidence means you can talk to other people about it. You can sell it.Most people are missing the self-confidence part.**The Real Story:**I bought ridiculous elf outfits and made my whole family wear them to the trampoline park.We're sitting in the car thinking: "What are people gonna think? This is so embarrassing."We walk in terrified. And here's what happens: Everyone in that park wished they were part of our family.Nobody thought we were ridiculous. They thought we were awesome.**The Insight:**That's self-confidence. It's when you stop thinking about what people think and start realizing: They're actually jealous of you.Most people won't think your idea is stupid. Most people will wish they had the courage to do it.**The Takeaways:**Self-confidence is your brand. When people look at you, they're thinking about your product. Are they more confident after talking to you, or less confident?Stop thinking about what they're thinking. Pretend you're in a room by yourself.Put yourself in their shoes. Are they judging you, or wishing they were you?