Throwing Spaghetti at the Wall is Not a Marketing Plan | Evolve your Wedding Business

Get your hands out of everyone else's wallet and don't price your services or products based on what other people are doing; don't watch what everyone else seems to be doing and try to imitate them, just hoping it works for you; and remember that your clientele has never planned a wedding before, so step back from the curse of knowledge and educate your clients. These are just a few tidbits that came out of our conversation with Heidi Thompson, the woman behind Evolve Your Wedding Business. We delve into marketing in the wedding industry and how different it is from most other entrepreneurial spaces. If you're a wedding pro, this episode is for you.   Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast.   This episode is brought to you by:  • Photos from the Harty, Internationally acclaimed wedding photography  • District Bliss, the support you need to skyrocket your business with ease  • Lemon Tree Editorial, copywriting for wedding professionals  • Sprout Creative, marketing for entrepreneurs  • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy  • Mabely Q, accessibility education   Want to be part of the show? Click here!