Thu Do, Benefit Cosmetics: All Things Influencer

Thu Do, Manager of Brand Relations & Digital PR at Benefit Cosmetics, joins us to break down all things influencer. From pitching influencers for campaigns, dealing with negotiations, and cultivating influencer relations, Thu gives an inside look on how brands navigate working with influencers. Although she may be known as "lazygirlglam" her bright personality and hustle are incomparable and have led to her success within the industry.