Τι είναι το “experiential retail” και πώς το παραμύθι του...

What this episode covers

Από ένα μικρό μαγαζί στην Ελλάδα, σε ένα από τα πιο αναγνωρίσιμα experiential brands παγκοσμίως. Το Hans & Gretel ταξιδεύει σε τρεις ηπείρους, αποδεικνύει ότι η εξωστρέφεια μπορεί να γίνει κινητήριος δύναμη και δείχνει πώς το franchise χτίζει αυτοκρατορίες όταν υπάρχει κοινό όραμα.Σήμερα, το brand επιστρέφει στην Αθήνα με ένα νέο concept που υπόσχεται να αλλάξει ξανά το παιχνίδι. Στο Think Big και την εκπομπή Business Mindset, ο ιδρυτής των Hans & Gretel, Θανάσης Ανυφαντής, αποκαλύπτει:⭐ Τι χρειάζεται για να γίνει ένα brand viral σε τρεις ηπείρους⚡ Πώς η κρίση μπορεί να μετατραπεί σε επιχειρηματική ευκαιρία🎡 Τι σημαίνει πραγματικά “experiential retail”🚀 Γιατί το νέο concept στην Αθήνα θα ταράξει τα ... νέρα!Αν σε ενδιαφέρει το franchise, το branding, η επιχειρηματικότητα και οι ιστορίες που εμπνέουν ... αυτό το επεισόδιο είναι για σένα!Παρακολουθήστε ολόκληρη την συνέντευξη στο YouTube με την Μαρία Ακριβού 👉🏻 https://youtu.be/3HS5rP9brfY #ThinkBig #BusinessMindset #HansandGretel #Akrivou

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Frequently Asked Questions

How long is this episode of Think Big Now?

This episode is 26 minutes long.

When was this Think Big Now episode published?

This episode was published on April 14, 2026.

What is this episode about?

Από ένα μικρό μαγαζί στην Ελλάδα, σε ένα από τα πιο αναγνωρίσιμα experiential brands παγκοσμίως. Το Hans & Gretel ταξιδεύει σε τρεις ηπείρους, αποδεικνύει ότι η εξωστρέφεια μπορεί να γίνει κινητήριος δύναμη και δείχνει πώς το franchise χτίζει...

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