Tia Castagno on Reimagining Advertising for a Human World

Rupert sits down with Tia Castagno, Global President of Innovation at Dentsu, to discuss the future of advertising, why brands need to move beyond interruption, and how innovation can make marketing more human. They explore brand purpose, culture, AI, and the shift toward experiences that integrate naturally into people’s lives.Tia is a global innovation and transformation leader with extensive experience across media, advertising, technology, and emerging business models. Her career has spanned leading global agency networks and brands including IKEA, Burberry, Visit Britain, BBC, Adobe, Twitch, Amazon, and The Trade Desk, with a focus on building new capabilities, shaping how brands engage with people, and turning emerging technologies into practical opportunities. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.