【天下零時差05.01.26】王子麵賣杯麵「躺多年終於站起來!」 味王如何讓55歲國民零食變年輕? episode artwork

EPISODE · Apr 30, 2026 · 9 MIN

【天下零時差05.01.26】王子麵賣杯麵「躺多年終於站起來!」 味王如何讓55歲國民零食變年輕?

from 聽天下:天下雜誌Podcast · host 天下雜誌

王子麵近來跨界推出泡麵、餅乾及授權聯名產品,成功帶動社群討論並吸引年輕客群。味王如何透過「打群架」策略,讓55歲的長青品牌變年輕? 文: 張方毓 製作團隊:李洛梅、張雅媛、鄭子鴻 *閱讀零時差,點這看全文👀:https://pse.is/8zcdva *訂閱天下全閱讀:https://bit.ly/3STpEpV *意見信箱:[email protected] -- Hosting provided by SoundOn

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【天下零時差05.01.26】王子麵賣杯麵「躺多年終於站起來!」 味王如何讓55歲國民零食變年輕?

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