TiAuto Investments CEO Alex Taplin on the success of Tiger Wheel & Tyre

In this What’s Next in Motoring interview, Alex Taplin — TiAuto Investments Group CEO — talks to Aki Anastasiou about Tiger Wheel & Tyre and its successful business model. Taplin has been with TiAuto Investments for over 25 years, during which time the group has expanded its operations across South Africa. In this interview, Taplin talks about one of TiAuto Investments’ most popular brands, Tiger Wheel & Tyre. He explains how Tiger Wheel & Tyre has generated a strong brand image, which has helped it grow and succeed for so long. Taplin also talks about Tiger Wheel & Tyre’s offerings that extend beyond ‘wheels’ and ‘tyres’, including its recently-launched insurance product. He concludes the interview by providing South Africans with advice for looking after their wheels and tyres.