TIB574 Jim Penman from Jim's Group talks about the perfect lawn, creating raving fans and what he thinks about modern tradies

Jim Penman started out mowing lawns in the 70's. Before brush cutters were a thing for edges (remember those mongrel edging wheels?!) These days, Jim is one of the OG's of franchising in Australia as well as a grandfather, an entrepreneur and a wealth of knowledge about how to grow and adapt in business and life. We chat to Jim about his opinion of modern trade business owners, how to create raving fans from customers, what to do if you don't have the best education and whether doing a great job is enough these days.See omnystudio.com/listener for privacy information.